Basic Principle Tote Bag

3-in-1 Skin, Hair + Scalp Serum, 3.4 fl oz

Regular price $20.00 USD
Regular price Sale price $20.00 USD
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Canvas tote bag

Our Promises

Sensitive
Skin Friendly

Clinically
Proven
Ingredients

Vegan +
Cruelty Free

Dermatologist
Approved

How To Use
  • Skin: Can be used AM and/or PM after cleansing, before moisturizer or SPF.
  • Hair: After shampoo & conditioner to detangle and nourish and/or on dry hair to revive and smooth.
Benefits
  • Moisturizing
  • Hydrating
  • Protects skin + hair barrier
  • Conditioning
  • Hypoallergenic
  • Non-Irritating
  • Dermatologist Tested
  • Cosmetic Chemist Formulated
  • Designed by Celebrity Hairdresser
Full Ingredient List

Water, Dimethicone, Niacinamide, Squalane, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Glyceryl Oleate, Sodium PCA, Panthenol, Glycerin, Sodium Hyaluronate, Allantoin, Proline, Hydroxyproline, Phenoxyethanol, Tocopherol, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan, Ethylhexylglycerin, Glycine Soja (Soybean) Oil, Citric acid

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How to Use

Redefining 3-in-1 so you can have more, but buy less! Who says simple can't be
effective and luxurious? Our Trifecta Serum is safe to use on all skin + hair types.

Basic Principle
#1

Apply on damp, freshly cleansed skin.

#2

Follow up with SPF if wearing during the day.

#3

For oily and/or acne-prone skin: It can be used as an active moisturizer and last step before applying an SPF.

#4

For dry and/or dehydrated skin: If you prefer layering, use before applying a heavier moisturizer.

#5

Trifecta can be used once or twice daily as needed.

Basic Principle
#1

Apply 2-5 pumps (depending on density and texture) on damp hair.

#2

Leave hair to air dry, or it can be used as a heat protectant before blow drying/heat styling.

#3

Use alone or follow up with a heavier oil, cream, or mousse depending on your overall styling goals.

#4

Can be applied to dry hair to reduce the appearance of frizz and flyaways.

Basic Principle
#1

Part hair and apply 1-2 drops per section.

#2

Gently massage serum into the scalp.

#3

Shampoo and condition the following morning.

#4

Style as usual.

#5

For braided & loc styles apply 1-2 drops in between partings to re-hydrate and replenish dullness.

  • Fragrance-Free
  • Vegan + Cruelty-Free
  • Hypoallergenic
  • Dermatologist Tested
  • Woman of Color - Owned

Educate Your Shelf

We only use ingredients backed by peer-reviewed data to fully support their efficacy and stability. In our ultimate multi-use serum, every ingredient is a hero ingredient.

Basic Principle

Niacinamide

AKA Vitamin B3, this antioxidant has anti inflammatory properties, evens the look of skin tone and texture, and helps reduce moisture loss by strengthening the skin’s barrier.

Basic Principle

Squalane

A more stable, vegan version of the natural lipid found in our skin—it moisturizes without clogging pores, lessens the appearance of fine lines + wrinkles, and smoothes frizzy hair.

Basic Principle

Allantoin

An emollient that keeps your skin moisturized and can prevent the appearance of dryness
and irritation.

Basic Principle

Pro-Vitamin B5 Complex

A blend of soothing panthenol, glycerin, sodium hyaluronate and amino acids that hydrate, soften and condition the skin and hair.